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The Milwaukee Journal Sentinel Sports Show ranks among North America's premier sports shows. Be a part of one of the biggest and best sports shows in the country.

When spring in Wisconsin hits, outdoor fanatics, families and friends will be part of the large crowds that will head to the annual Journal Sentinel Sports Show. Nearly 150,000 people attend the event at the Expo Center at Wisconsin State Fair Park over the 10-day period.

As a consumer, you can buy the latest equipment, participate in interactive outdoor fun and book your summer vacation. Consumers come from all over the Midwest to "try and buy." New this year are many interactive skill contests and features for attendees to participate in.

As an exhibitor - the show brings you your target audience. Hunting and fishing are among the top lifestyle activities that Southeastern WI adults enjoy. WI consumers spent over $1 billion on sports and recreation last year. (Click here to download the 2006 exhibitor brochure complete with show demographics and promotion overview.)

Features Include:

• Nearly 500 Exhibitors / Features
• New contests you can enter - Archery, Shooting, Fishing, Derby, Dog Retreiving
• Birdhouse Competition
• Chevy Trucks Main Stage Show
• Maddog and Merril on the Outdoor Grilling Stage
• Local and national experts on the Gander Mountain Seminar Stage
• Win one of four Mercury boat Grand Prizes
• Daily Wisconsin Getaway Prizes Given
• Kids Outdoor and Conservation Activities
• Trout Pond
• Dog Training tips and shows
• DiscoverWisconsin.com Travel pavilion
• Boats, Motors
• Hunting
• Fishing
• Outdoor Vehicles and ATV's
• Docks and Piers
• Campers and Camping Equipment
• Antique Lures
• Log Homes and Furnishings
• Much more fun for the entire family!

Advance Sports Show tickets are on sale now! Please click here for more information

Tickets:
$8.00 Adults, $6.50 in Advance
Kids 12 and under FREE (when accompanied by an adult)
Group rates available.

Be a part of this sporting tradition where people from all over Wisconsin and northern Illinois, who love boating, fishing, hunting and camping, come to buy the latest in outdoor equipment and book their summer vacation.

Call 1-800-472-2070 for additional information.

More Sports Show information can be found in the Contact Us section of this site.


Click here for a downloadable version of the 2006 Sports Show brochure. (1.2mb adobe PDF file)