| BUSINESS NAME | | SPACE ASSIGNED |
| 100% No Knot c/o King Fisherman Charters, Inc. | | 820 |
| A-N-J Charters | | 1224 |
| ABC Motor Home Rentals | | 113, 115 & 117 |
| Action Packed Paintball | | 2104 |
| Adams County Parks & Recreation | | 606, 608 & 610 |
| Adaptive Sportsmen Inc. | | 533 |
| Adventure Rock, Inc. | | 1840A |
| Alaskan Fishing Adventures and Lodges | | 621 |
| Algoma Area Chamber of Commerce | | 614 |
| Almond Hut | | 901 |
| Almond Tree | | 1400 |
| Amazon Fishing Adventures | | 7 |
| America's Outdoors: Bureau of Land Management | | 1614 |
| America's Outdoors: USDA Forest Service | | 1614 |
| America's Outdoors: National Park Service | | 1614 |
| America's Outdoors: Natural Resource & Conservation Service | | 1614 |
| American Adventures Ranch, LLC | | 734 |
| Ameriprise Financial | | 103 |
| Andy Myers Lodge | | 305 |
| Angler's Edge | | 927 |
| Aqualand Mfg. of Woodruff Inc. | | 1139, 1141, 1143 & 1145 |
| Aquatic Adventures, Inc. | | 810 |
| Art World | | 2106, 2108 & 2110 |
| Atikwa Lake Lodge | | 811 |
| Avis Rent-A-Car | | 700 |
| Awesome Lures | | 1005 |
| B & A Marketing | | 2001 |
| Badger Sportsman Magazine | | 1000 |
| Balloon Artist | | 2118 |
| Barbie Doll Sport Fishing | | 905 |
| Barefoot Science | | 1411 |
| Battlement Mesa Outfitters | | 726 |
| Bays Edge Resort & Charters | | 910 |
| Bayview Lodge | | 445 |
| Beaches of Fort Myers & Sanibel | | 431 |
| Bear Lake Wilderness Camp | | 310 |
| Beaver Creek Outfitting | | 346 |
| Big Bear Realty | | 813 |
| Big Fish Guide Service | | 1131 |
| Big Hook Wilderness Camp | | 605 |
| Big North Lodge & Outposts | | 427 |
| Big Timber Guides | | 731 |
| Black Bear Lodge | | 619 |
| Blades-N-More | | 121, 123, 125, 127, 129 & 131 |
| Bluegrass Kennels | | 1135 |
| Bluegreen Corporation | | 2112 & 2114 |
| Boatels Houseboat Rentals, Inc. | | 819 |
| Bonafide Safe & Lock | | 1235 & 1237 |
| Boring Bob's Racing Schedules & Tracks | | 335 |
| Boring Bob's Racing TOURs & Tickets | | 337 |
| Born Free Wildlife Art Gallery | | 1345 & 1347 |
| Boulder Junction Chamber of Commerce | | 529 |
| Branson/Lakes Area Chamber of Commerce | | 709 & 711 |
| Bull Shoals Lake Boat Dock | | 408 |
| Burkett & Associates | | 536 |
| Burn's Best | | 923 |
| Burnett Game Farm & Hunt Club, Inc. | | 1306 |
| Camp Quetico | | 714 |
| Camps For Kids | | 2028 |
| Canada Map Sales.com | | 425 |
| Canadian Border Outfitters | | 436 |
| Captain Hook's Bait & Tackle | | 1033 & 1035 |
| Caribou Lodge | | 805 |
| Carole's Gifts | | 1602 |
| Castle Rock Realty | | 531 |
| Castle Rock-Petenwell Lakes Association | | 333 |
| Cedar Lake Sales & Service, Inc. | | 148 |
| Cedar Point Lodge, Ltd. | | 706 |
| Central Wisconsin Tourism Association | | 643 |
| Century 21 - Lakeland Group | | 413 |
| Chevy Trucks | | 1406 & 71 |
| Chimo Lodge & Outposts | | 406 |
| Chippewa Pines Resort | | 510 |
| CNI Newspapers | | Sponsor - Coat Check Area |
| Coe Vanna Charters | | 736 |
| Coffeepot High Country Outfitters | | 715 |
| Coldwell Banker Hilgenberg Realtors | | 724 |
| Coldwell Banker Larson Realty | | 546 |
| Coldwell Banker Mulleady Inc. | | 426 |
| Coldwell Banker - The Real Estate Group | | 339 |
| Country Market Meats | | 1600 |
| Crabby Charters | | 1137 |
| Crestliner Boats | | 134 |
| Crivitz Recreation Association | | 516 |
| Cullerton Company | | 1119, 1121, 1123, 1125, 1127 & 1129 |
| Custom Spinners Unlimited | | 1232 |
| D. Mueller Industries | | 1834 |
| D & R Enterprises | | 1800 & 1801 |
| Dal-Tech Boatworks & Storage | | 1534 |
| Dale Creek Gundogs | | 909 |
| Daniel Boone Conservation League | | Main Stage Area - 3 |
| Dave’s Turf & Marine | | 1814 |
| Davis' Bonny Bay Camp & RV Park | | 600 |
| DiscoverWisconsin.com | | 19, 21 & 23 |
| DJ Mueller, LLC | | 924 |
| Donnybrook Kennel | | 1021 |
| Drake's Taxidermy, Guide Svc. & Will Tail Baits | | 806 |
| Dubuque River Rides | | 440 |
| Duchow's Boat Center | | 1148 |
| Duck Bay Lodge | | 634 |
| Ducks Unlimited - Oak Creek Chapter | | 626 |
| Eagan Agency, Ltd. | | 512 |
| Eagle Lake Island Lodge | | 730 |
| ECO-Adventure International (E A I Outdoors) | | 509 |
| Ed Shirley & Sons Sports | | 1120, 1122, 1124, 1126 & 1128 |
| Edge O Dells | | 412 |
| English Darts Plus | | 1329 & 1331 |
| Erie Sun Sport Fishing & Lodging | | 1321 |
| Eureka Dam Campsites, Inc. | | 523 |
| Expedition Log Homes | | 812 & 814 |
| Far East Power Sports | | 1556, 1562 |
| Farm Urban Realty | | 627 |
| Findlay Creek Outfitters | | 319 |
| Fish Face Goods, Ltd. | | 1133 |
| Fishing Charters of Racine | | 1038 |
| Fishing Has No Boundries Inc. | | 432 |
| Fishing Technologies | | 1036 |
| Flitz International, Ltd. | | 1446 |
| Forest County Advertising | | 639 |
| Forest Point Resort and Golf Course | | 316 |
| Fort Knox Safes | | 1044 & 1046 |
| Fountain of Youth for Boats | | 1023 |
| Fox Brothers Charter Service | | 808 |
| Fremont Area Chamber of Commerce | | 405 |
| Fun 'n the Sun Houseboat Vacations | | 411 |
| Gallery 1 | | 1333 & 1335 |
| Gander Mountain | | 1106 |
| Gander Mountain | | Sponsor - Seminar Stage |
| Girl Scouts of Milwaukee Area | | 72 |
| Gold Arrow Camp | | 515 |
| Golden Fawn Lodge | | 422 |
| Gooch Farms | | 2126 |
| Good Time Charlie's Charters | | 1007 & 1009 |
| Graphic Design Marketing, Inc. | | 1323, 1325 & 1327 |
| Great Lakes Divers Service & Supply | | 926 & 928 |
| Green Lake Area C of C - Tourism Council | | 309 |
| Hand Cut Crystal | | 1001 |
| Hanna Trailers, Inc. | | 1250, 1252, 1254, 1351, 1353 & 1355 |
| Hanson Realty | | 430 |
| Hawks Nursery | | Sponsor - Landscaping |
| Healthy Gourmet | | 2128 & 2130 |
| Heartland Calls | | 842 |
| Heavenly Roasted Nuts | | 105 |
| Heckel's Eagle River & Lake DuBay Marinas | | 1620 |
| Hewitt Lifts & "Roll-A-Dock" | | 1705 |
| Hidden Valleys, Inc. | | 409 |
| Historical Fishing Display | | 9, 11 & 13 |
| Hit-N-Miss Charters | | 925 |
| Holland Grills | | 1341 & 1343 |
| Hunters Guide | | 401 |
| Hunting Land Expert | | 314 |
| IBA | | 822 |
| Ice Age Park & Trail | | 428 |
| Idle Hour Resort LLC | | 535 |
| Into The Outdoors | | 2028 |
| J & K Sunglass Creations | | 1132 & 1134 |
| Jubilee Products | | 823 & 825 |
| Kastle Kampground | | 543 |
| Keith's Marina | | 1348 |
| Kelly's Africa Private Ltd. | | 442 |
| Ken Fox Wholesale Tackle | | 1226 |
| Kenosha Charter Boat Assoc. | | 922 |
| Kids Archery Range | | Main Stage Area - 2 |
| Kimberley's Eagle West Resort | | 446 |
| Kodiak/Levi Garrett c/o Conwood Co., L.P. | | 2101 & 2100 |
| Kosir's Rapid Rafts, Inc. | | 506 |
| L & F Enterprises LLC - "Hi-Fin" | | 1020 & 1022 |
| La Rope | | 1550 |
| Laacke & Joys | | 1320, 1322, 1324, 1326, 1328, 1419, 1421, 1423, 1425 & 1427 |
| Lac la Martre Lodge | | 433 & 435 |
| Lake and Pond Solutions LLC | | 1136 |
| Lake Chippewa Flowage Resort Association | | 612 |
| Lake Express | | 530 |
| Lake Michigan Carferry | | 326 |
| Lake of the Woods Houseboats, Ltd. | | 429 |
| Lake Shelbyville (Shelby County Office of Tourism) | | 424 |
| Lake Wisconsin Area Chamber of Commerce | | 815 |
| Lake-Link.com | | 141 |
| Lakeview Condominiums | | 423 |
| Land North Realty | | 402 |
| Lands of Wisconsin | | 410 |
| Larry & Jan's Resort | | 636 |
| Lazy Days Campground | | 622 |
| Lebron's Long Bay Camp | | 507 |
| Line-X of Milwaukee | | 1011, 1013 & 1015 |
| Loon Lake Realty | | 641 |
| Louis Enterprises L.L.C. / Bad Boy Buggies | | 67 & 69 |
| Louisiana Purchase Ranch | | 534 |
| Lowrance Electronics | | 943 & 945 |
| Lumberjack Sports International | | Main Stage Area - 5 |
| Lund Boats | | 649 |
| Lyon County Joint Tourism | | 521 |
| M-W Marine, Inc. | | 750 |
| Main Marine & Ski, Inc. | | 449 |
| Manitowish Waters C of C | | 616 |
| Manotak Lodge | | 324 |
| Marine Pros II | | 348 |
| Mark's Quality Marine & Sport Shop | | 1042 |
| Marlows on the Kenai | | 541 |
| Marquette Now! | | 434 |
| Marshall County Tourist Commission - KY | | 400 |
| Master Spas of Wisconsin | | 830, 832, 834, 929, 931 & 933 |
| Master Z's Dart & Pool Supply | | 1537, 1539, 1541, 1543 & 1545 |
| Maurer Company | | 1231 |
| McKeough Land Company | | 527 |
| Meadow Ridge Resort | | 611 |
| Mercury Marine | | 1522 |
| Midvest Equities dba Festiva Resorts | | 342 & 344 |
| Midwest Outdoors | | 702 |
| Midwestern Shooters Supply, Inc. | | 640 |
| Milwaukee Brewers | | 930 |
| Milwaukee Dog Training Club | | 1, 3, & 5 |
| Milwaukee Journal Sentinel | | 15, 17 & 1400A |
| Milwaukee Mile | | 940 |
| Milwaukee Public Television (MPTV) | | 92, 94, 96 & 98 |
| Mineral Springs Lure Co. | | 936 |
| Minnesota Leeches | | 1002 |
| Minnesota Tourism | | 323, 325 & 327 |
| Minocqua, Arbor Vitae-Woodruff Area C of C | | 539 |
| Mod-U-Dock, Inc. | | 1442 & 1444 |
| Moonlite Bay Camp | | 613 |
| Morningstar Golfers Club | | 712 |
| Morris Camp | | 312 |
| Morris Group Hotels | | 631 & 633 |
| Muskellunge Club of WI | | 1219 & 1221 |
| Muskie Catchers Lure Mfg. & Guide Svc. | | 907 |
| Naterra Land, Inc. | | 511 |
| National Rifle Association | | 625 |
| National Wild Turkey Federation | | 602 |
| Nelson Lake Resort Association | | 514 |
| New Berlin Chiropractic & Therapy Center | | 821 |
| Newsradio 620 WTMJ | | 79 & 82 |
| Nicky Boy Charter Service | | 708 |
| North Country Canoe Outfitters | | 722 |
| North Dakota Tourism | | 343 & 345 |
| North Shore Bank | | "B" Office |
| North Shore Lodge | | 513 |
| North Spirit Lake Lodge | | 807 |
| Northern Caribou Adventures | | 439 |
| Northern Realty & Land LLC | | 710 |
| Oconto County Tourism | | 321 |
| Ontario's Sunset Country Travel Association | | 520 & 522 |
| Oregon Trail Jerky | | 1201 |
| Outdoor Connection | | 524 |
| Outdoor Opportunities | | 701 |
| Outdoor Wood Furnace Center | | 932 & 934 |
| Packer Sports World | | 911 |
| Paint Ball Sam's | | 1040 |
| Paintball Dave's, Inc. | | 2039 |
| Patricia Regional Tourist Council | | 415 |
| Patriot Sales | | 1223 & 1225 |
| Paw Prints Plus | | 1227 & 1229 |
| Pheasants Forever, Inc. - SE WI | | 902 |
| Pheasants on the Ledge | | 1027 |
| Pine Ridge Farms | | 341 |
| Pine Sunset Lodge | | 328 |
| Pioneer Resort & Marina | | 630 |
| Pirate Charter Service | | 941 |
| Pond Cleaning Specialists | | 1233 |
| Pop Up Blinds | | 1761 |
| Popp's Resort | | 645 |
| Port-A-Pier | | 1342, 1344, 1346, 1441, 1443 & 1445 |
| Porta-Bote | | 935 |
| Porta-Dock Inc. | | 1420, 1422, 1424, 1426, 1428, 1430, 1432, 1519, 1521, 1523, 1525, 1527, 1529 & 1531 |
| Price County Tourism | | 723 |
| Princecraft Boats Corporation | | 1814 |
| Props Ahoy, LLC | | 914 |
| Pure Fishing | | 1006 & 1105 |
| Rainy Lake Houseboats | | 721 |
| Redz Marine N Engine Repair | | 1409 |
| Remy Battery Company, Inc. | | 939 |
| Rice Lake Area Chamber of Commerce | | 624 |
| River Ridge Custom Canoes | | 1438 & 1440 |
| Rocky Shore Lodge | | 336 |
| Roskopf 's R.V. Center | | 106 |
| Rupertsland Guiding & Outfitting | | 629 |
| Rusk County Tourism | | 727 |
| S & S Houseboat Rentals, Inc. | | 720 |
| Salmon Forks Outfitters, Inc. | | 632 |
| Salty Dog Farms | | 601 |
| Sand Bay Beach Resort & Suites, Ltd. | | 308 |
| Schleef's Bait Shop | | 1434, 1436, 1533 & 1535 |
| Schumann Sculpture | | 1228 |
| Sea Breeze Charters | | 1405 & 1407 |
| Seven Treasures | | 1546 & 1548 |
| Shawano Area Chamber of Commerce | | 329 |
| Sherper's Camping Center/Sevylor USA | | 1140 |
| Sid's Canadian Bear Hunts | | 444 |
| Sidex Corporation of Wisconsin | | 2116 |
| Skimmer Bucktail | | 919 & 921 |
| Slammer Tackle Company | | 1130 |
| Sleight's Wildwood | | 716 |
| Slinger Speedway | | 1552, 1554 |
| Slogan Outdoors | | 912 |
| Smart Dog | | 900 |
| South Bend Chocolate Company | | 1202 & 1301 |
| South Dakota Travel Information | | 733 & 735 |
| Southwest Wisconsin Visitors Bureau | | 1610 |
| Sparhawk Enterprises/Under the Sun | | 1222 |
| Spirit Lake Casino & Resort | | 330 & 332 |
| Sportsman Channel | | 100 & 102 |
| Sportsmen's Den/Bait Mart | | 1334, 1336, 1338, 1340, |
| 1433, 1435, 1437 & 1439 | | |
| sportsplanes.com | | 526 & 528 |
| St. Germain Chamber of Commerce | | 508 |
| State of Wisconsin - DNR | | 1806 |
| State of Wisconsin -DNR | | 1802 |
| State Publications | | 844 & 846 |
| Stellar Sportfishing Charters | | 525 |
| Sterling Guide Service | | 628 |
| Stitches & Things | | 1029 & 1031 |
| Superior-North Canoe Outfitters | | 421 |
| Swedish Match of North America | | 149 |
| Take 5 Charters | | 840 |
| Tamarack Lodge | | 407 |
| Teddy-Bare Charters | | 816 |
| Temple Bay Lodge | | 833 & 835 |
| The West Allis Training Kennel Club | | 1612 |
| Thornton's Rafting Resort and Campground | | 635 |
| Three Lakes Info | | 725 |
| Thunder Mountain Press | | 1234 & 1236 |
| Thunderhook Fly-In Camps | | 334 |
| Timberlake Lodge | | 713 |
| Tiziani XCITE | | 1932 |
| Tony's Trading Post | | 2000 & 2002 |
| Toro | | 1314, 1316, 1413 & 1415 |
| Tourism Assoc. of the Dickinson Cty Area | | 729 |
| Tourism Sault Ste. Marie | | 414 & 416 |
| Tracker Marine Group | | 750A |
| Trophy Athletic | | 906 & 908 |
| Trout Unlimited | | 1308 |
| Turn-Key Homes | | 18, 20 & 22 |
| Turtle Flambeau Flowage Assn. | | 623 |
| Tuxedo Chili's | | 1200 |
| U.S. Army Recruiting | | 1828 |
| U.S. Coast Guard Auxiliary | | 119 |
| U. S. Smokeless Tobacco Brands, Inc. | | 1256, 1258, 1260, 1357, 1359 & 1361 |
| U. S. Trailmaps | | 143 |
| Ultimate Truck | | 1714 |
| Usinger's Outdoor Grilling Stage | | 93 |
| Verizon Wireless | | 83 |
| Viking Outpost Cabins, Ltd. | | 505 |
| Voyagaire Houseboats | | 831 |
| Voyageur North Outfitters, Inc. | | 615 |
| W. B. Place | | 1230 |
| W.N.C. Mountain Trout Fishing Inc. | | 2005 |
| W3 Outfitters | | 443 |
| Waddell & Reed | | 81 |
| Washburn County Tourism Association, Inc. | | 420 |
| Watersmeet Chamber of Commerce | | 732 |
| Waupaca County Parks and Recreation | | 705 & 707 |
| Waushara County | | 306 |
| Weather Tight Corporation | | 1310 & 1312 |
| Webco Amusement, Inc. | | 1840 |
| West Town Archery | | 824, 826 & 828 |
| Wilderness Lodge / Skyline Outfit, Inc. | | 542 & 544 |
| Wilderness Outfitters, Inc. | | 519 |
| Wildes Guide Service | | 809 |
| Wildlife Acres | | 728 |
| Wildman Whitewater Ranch, Inc. | | 607 |
| Willson's Sport & Marine/Arctic Cat | | 112 |
| Wind River Kennel | | 1025 |
| Windsor Industries, Inc. | | 1330, 1332, 1429 & 1431 |
| Wings & Whitetails | | 827, 829 |
| Winke Guide Service | | 916 |
| Wisconsin Conservation Warden Assoc. | | 913 & 915 |
| Wisconsin Department of Tourism | | 1606 & 1608 |
| Wisconsin Indian Head Country | | 545 |
| Wisconsin Lakes Realty | | 441 |
| Wisconsin Land Company, Inc. | | 340 |
| Wisconsin Outdoor Journal | | 1601 |
| Wisconsin Outdoor News | | 30 |
| Wisconsin Vacation Service | | 540 |
| Wisconsin Waterfowl Association | | 836 |
| Wittenberg Company | | 1024, 1026, 1028, 1030, 1032 & 1034 |
| Wolf River House Resort | | 1008 |
| Woodland Marine | | 120 |
| Wyoming Division of Tourism | | 307 |
| Yogi Bear Jellystone Park | | 609 |
| Your Fishin' Pal Guide Service | | 532 |
| Yunker Plastics, Inc | | 1138 |
| Zastrow's Lynx Lake Lodge | | 322 |
